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Legal

Privacy policy

Last updated: September 20, 2026

Who we are

KeyMetriq is a product of FTR Services d.o.o., Jezerska ulica 5, 10430 Samobor, Croatia (OIB 47506464186). We are the data controller for personal data collected through keymetriq.com. For anything in this policy, write to hello@keymetriq.com.

The short version

  • We collect your name and email address when you sign up for launch updates, and privacy-conscious analytics while you browse.
  • Our analytics is our own product running on our own infrastructure. No advertising networks, no third-party analytics, no cross-site tracking.
  • We never store your raw IP address, and we honor Do Not Track and Global Privacy Control.
  • We never sell personal data.

What we collect and why

Launch updates and forms. When you sign up for launch updates we store the name and email address you give us and use them to send you launch news, the Reconciliation Playbook when it ships, and occasional product updates. The legal basis is your consent. You can leave at any time with the unsubscribe link in any of our emails, or by writing to us.

Website analytics. We measure this site with KeyMetriq's own tracking widget, the same feature our customers use. While you browse, it records the pages you view, the page that referred you, campaign parameters in links, your browser and operating system family, and your approximate location (country, region, city). Your IP address is used to derive that location and is then discarded: what we store is a hash salted with a value that changes every day, which cannot be reversed and cannot be linked from one day to the next. The legal basis is our legitimate interest in understanding how the site is used. If your browser sends a Do Not Track or Global Privacy Control signal, we honor it.

Preferences. Your light or dark theme choice is stored in your browser and never sent to us.

Cookies and similar storage

NameTypePurposeLifetime
__kmFirst-party cookie and localStorageA random identifier that lets us recognize a returning browser. Contains no personal details.1 year
__km_sidsessionStorageGroups the pages you view in one visit into a session.Until the tab closes
km_themelocalStorageRemembers your light or dark theme choice. Never transmitted.Until you clear it

There are no advertising cookies and no third-party cookies on this site.

Where your data lives

We use a small number of infrastructure providers, each processing data only on our instructions:

  • Vercel hosts and delivers this website.
  • Supabase hosts our databases and backend.
  • Hetzner Online provides servers for our tracking endpoint, located in the EU.
  • Resend delivers our emails.

How long we keep it

Launch-updates sign-ups are kept until you unsubscribe or ask to be removed. The analytics identifier expires one year after your last visit. Analytics events are reviewed periodically and deleted when they are no longer needed.

Your rights

Under the GDPR you can ask us for access to your personal data, correction, deletion, restriction of processing, a portable copy, and you can object to processing based on legitimate interest. Write to hello@keymetriq.com and we will respond within 30 days. You can also complain to the Croatian data protection authority (AZOP, azop.hr) or the supervisory authority in your own country.

If you use the KeyMetriq application

Data you connect inside the KeyMetriq application (your customers, orders, finances) belongs to you. We process it on your behalf, solely to provide the product, under our terms of service. A data processing agreement is available on request.

Children

This site is not directed at children under 16 and we do not knowingly collect their data.

Changes

When this policy changes we will post the new version here with an updated date. Material changes will be noted prominently on the site.

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