KeyMetriq vs Databox
Databox connects 130+ tools and turns their metrics into dashboards, scorecards and AI summaries for marketers and agencies. KeyMetriq starts one layer lower: one profile per person across every tool, and revenue verified against the bank statements you upload. Here is the honest comparison.
The short version
Choose Databox if you already run the tools you need and want their metrics on one screen: 130+ connectors, scorecards, alerts and an AI analyst, with client reporting for agencies. Choose KeyMetriq if the problem is not seeing the numbers but trusting them. It merges every tool's version of a customer into one profile, measures revenue from your real sales data with refunds counted, reconciles it against your bank statements, and runs the forms, bookings, email, inbox and tasks around it. Dashboards display. KeyMetriq reconciles.
12 yes,2 partial,2 on the roadmap,3 no
3 yes,2 partial,0 on the roadmap,14 no
Across 19 features. Pricing and terms rows are compared below, not counted.
| Feature | KeyMetriq | Databox |
|---|---|---|
| Email marketing | ||
| Email campaigns | Native sending is KeyMetriq's own: broadcasts on every tier, 25,000 to 600,000 sends per month by tier. Campaign studio on Growth. | Databox does not send email. Mailchimp, ActiveCampaign, Klaviyo and Campaign Monitor connect as data sources, and their campaign metrics land on a dashboard. |
| Signup forms | Native forms with actions on submit: tag, add to a list, register to a webinar, notify your team, create a task, send an auto-reply. The forms on this site are KeyMetriq forms. | No form builder. Databox reports on data the tools you connect have already collected. |
| Landing page builder | No landing page builder. KeyMetriq assumes you already have a website and instruments it instead. | No landing page builder. |
| Automation | ||
| Visual automation builder | Not yet - on the roadmap. One-step rules cover the common cases today: form actions (tag, notify, create a task, auto-reply), reminders and follow-ups around a booked call, and launch rules that open a task or post to the launch's Slack channel when a sale lands. | Automation in Databox is for reporting: Routines run Genie analyses on a schedule or trigger and alerts fire when a metric crosses a threshold, both on Team plans and up. It does not run customer-facing workflows. |
| Automated email sequences | Not yet - on the roadmap alongside the automation builder. | No email sequences; Databox does not send to contacts. |
| Analytics & reporting | ||
| Revenue reporting | Measured from your real sales data, refunds included. Dashboards display; KeyMetriq reconciles. | Revenue as each connected source reports it: Stripe gross volume and MRR, Shopify sales, QuickBooks profit and loss, side by side on one dashboard with goals and anomaly detection on every plan. Reconciling the figures with each other is left to you. |
| Campaign attribution | Per-contact campaign attribution across platforms, tied to real orders (Growth). Clicks from ActiveCampaign, Kit, and MailerLite sends arrive as identified visitors. | Attribution figures come from the connected tools that compute them, such as HubSpot or Google Analytics 4. Databox has no tracking pixel or attribution model of its own. |
| A/B testing | Page-variant experiments with clear verdicts: keep running, not enough data yet, or promote the challenger, automatically if you choose. Email subject-line splits: not yet. | No experiments. Databox visualizes results; it does not serve page variants or pick a winner. |
| On-site behavior tracking | Website widget, attention maps and visitor paths on your real pages, and video watch tracking on YouTube, Vimeo, and Wistia (Growth). | Aggregate web metrics: sessions and page views from Google Analytics 4, video views from YouTube, Vimeo and Wistia. Aggregates, not individual visitors. |
| Bank reconciliation and receipts | Bank and card statement reconciliation, AI receipt matching, subscriptions checked against real charges, and an accountant pack (Growth). The number you see matches the money that arrived. | No bank reconciliation or receipt matching. QuickBooks and Xero connect as reporting sources, so accounting totals can sit on the same dashboard as marketing metrics. |
| AI assistant | AI weekly digest on every tier. Chat with your numbers and anomaly alerts on Growth. A business profile you fill in once gives every AI feature its context. | Genie, the AI analyst, is on every plan including Free, metered in monthly AI credits: 50 on Free, 150 on Analyst, 500 or 1,000 on Team. Performance summaries and anomaly detection are included throughout; the MCP server for ChatGPT or Claude needs Analyst or above. |
| CRM & data | ||
| Contact profiles | One deduplicated profile per person: identity resolution across platforms, full timeline, segments, tags. | No contact profiles or identity resolution. Databox stores metrics and datasets per source, not one record per person. |
| Sales CRM and deal pipelines | No deal pipelines. Contacts, timelines, and a shared task suite instead. | Not a CRM. HubSpot, Salesforce, Pipedrive and Copper connect as data sources for pipeline metrics. |
| Booking pages and call scheduling | Native booking pages, no scheduling tool needed: event types with your hours, buffers and intake questions, a Zoom meeting per booking, reminders and follow-up rules, move or cancel from the confirmation. Booked calls land on the contact and in the funnel, marked held, no-show or enrolled. | No booking pages or scheduling. |
| Operations | ||
| Team tasks | Kanban boards, My Week, mentions, watchers, recurring tasks. | No task management. Goals track targets on every plan and OKRs are a paid add-on; ClickUp, monday.com, Jira and Teamwork connect as data sources. |
| Member portal and cohorts | Member portal on Scale: community, programs, cohorts, who has paid, and who watched this week's lesson. | No member portal, community, courses, or cohorts. |
| Support inbox | Shared inbox where email and texts thread into one conversation per customer. | No inbox. Zendesk, Intercom, Freshdesk and Help Scout connect as data sources for ticket metrics. |
| SMS marketing | No SMS broadcasts. Two-way support texting works today, with consent enforced and STOP and START honored. | No SMS sending. |
| Integrations | A curated set: Stripe, PayPal, WooCommerce, ThriveCart, SamCart, Gumroad, Kajabi, Thinkific, MailerLite, Calendly, Zoom, Gmail, Slack, Google Search Console and more. Unlimited connections on Growth. A curated catalog, not a thousand-app marketplace. | 130+ integrations across ads, analytics, CRM, commerce, marketing, support and databases, plus Google Sheets, Excel, SQL and an API from Analyst up. Each plan includes a fixed number of data sources (3 on Free, 5 on Analyst, 10 or 30 on Team), and each account or property counts as one. |
| Pricing & terms | ||
| What a contact costs you | Billing counts deduplicated people. The same buyer on Stripe, your shop, and your list is one contact; detected spam counts as zero. | Not priced by contacts. Plans are sized by data sources and included users: 1 user and 3 sources on Free, 1 user and 5 sources on Analyst, 3 users and 10 sources on Team Core, 10 users and 30 sources on Team Scale. No per-seat charge beyond that. |
| Price protection | Founding price kept for as long as your subscription remains active. | No published price lock. Databox's Terms of Service say prices, discounts and grandfathered feature access are subject to change, with at least 30 days' notice by email. |
| Ways to start | Pay from day one with a 30-day money-back guarantee: walk away whole if it is not for you. No free plan. | Free plan (1 user, 3 data sources, 1 dashboard) and a 14-day trial of any paid plan with no card. Fees are billed in advance and non-refundable under the Terms of Service, unused months included. |
Comparison verified September 20, 2026. Spot an error? Tell us and we will fix it.
Databox does the display job well: connect Stripe, Shopify, QuickBooks, your CRM and your ad accounts, and every metric they report lands on one screen with goals, alerts and a plain-language AI summary. What lands is each tool's own version of the truth. Stripe's gross volume, Shopify's sales and QuickBooks' profit and loss are three reports, and when they disagree the dashboard shows all three.
KeyMetriq works one layer down. Identity resolution merges the same buyer across Stripe, your shop and your list into one profile, revenue is measured from your real sales data with refunds already counted, and the finance suite reconciles it against the bank statements you upload, with receipts matched to transactions. When the screen says $6,300, that is what arrived. Dashboards display. KeyMetriq reconciles.
The two are not exclusive. Keep Databox as the team's screen if you like it; KeyMetriq is the record underneath, and the one you hand to your accountant.
Founding beta price, kept for as long as your subscription remains active. Full pricing and terms.
Monthly-billing rates from Databox's public pricing page; annual billing is 20% less ($71, $199 and $319). Free and Analyst are single-user plans, and sharing and notifications (links, TV, embeds, scorecards, alerts, scheduled snapshots) start at Team Core. Agency plans start at $99/mo plus $25 client packs. Extra data sources mean moving up a plan. From Databox's public pricing pages, September 20, 2026.
For an agency whose deliverable is a client-facing dashboard, no: Databox is built for that, and KeyMetriq's agency tools are for running your own agency (contracts, retainers, hours checked against the bill), not for reporting to clients. For an owner-run online business that wants its numbers to be right rather than merely visible, yes: KeyMetriq holds the data itself, one profile per person, with revenue reconciled against the bank statements you upload.
No. Databox is not on KeyMetriq's integrations wall. KeyMetriq connects to the sources themselves: Stripe, PayPal, WooCommerce, ThriveCart, SamCart, Gumroad, Kajabi, Thinkific, MailerLite, Calendly, Zoom, Gmail, Slack and more.
Not as a feature. Databox reports the figures each connected tool provides, and QuickBooks or Xero can share the dashboard, but nothing matches a sale to a bank line or a receipt. KeyMetriq's finance suite on Growth does exactly that, read-only, over the statements and receipts you upload.
A 130+ connector catalog, agency client reporting and white-labeling, TV dashboards (Team and up), scorecards and metric alerts, a free plan, and an AI analyst on that free plan. The table above keeps the full score.
The data layer under the dashboard: identity resolution and one profile per person, revenue measured from real sales data with refunds counted, bank reconciliation and receipt matching (Growth), plus native forms, booking pages, email broadcasts, a support inbox, team tasks, and a member portal (Scale).
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Databox is a trademark of its owner, which is not affiliated with KeyMetriq. Feature and pricing details come from public sources, were verified September 20, 2026, and can change after that date.