KeyMetriq vs Triple Whale
Triple Whale is built for Shopify brands that spend on ads: a tracking pixel, multi-touch attribution, profit dashboards and Moby, its AI operator, priced by your store's annual GMV. KeyMetriq is built for coaches, course creators, agencies and other small online businesses, with revenue measured from real sales data and reconciled against the bank. Here is the honest comparison.
The short version
Choose Triple Whale if you run a Shopify, WooCommerce or BigCommerce brand on paid ads: its pixel, multi-touch attribution and profit reporting are built for exactly that, and Moby can act inside your ad accounts on the Automate plan. Choose KeyMetriq if you sell coaching, courses, memberships or client work and your revenue arrives through Stripe, PayPal, a cart or a course platform: it merges every tool's view of a customer into one profile, measures revenue from real sales data with refunds counted, reconciles it against your bank statements, and runs the forms, bookings, email, inbox and tasks around it. Dashboards display. KeyMetriq reconciles.
12 yes,2 partial,2 on the roadmap,3 no
4 yes,5 partial,0 on the roadmap,10 no
Across 19 features. Pricing and terms rows are compared below, not counted.
| Feature | KeyMetriq | Triple Whale |
|---|---|---|
| Email marketing | ||
| Email campaigns | Native sending is KeyMetriq's own: broadcasts on every tier, 25,000 to 600,000 sends per month by tier. Campaign studio on Growth. | Triple Whale does not send email. Klaviyo and other email tools connect as integrations for reporting, and Sonar Send (every paid plan) pushes first-party signals into them to trigger flows. |
| Signup forms | Native forms with actions on submit: tag, add to a list, register to a webinar, notify your team, create a task, send an auto-reply. The forms on this site are KeyMetriq forms. | No form builder. The post-purchase survey asks buyers how they found you, in a light version on Free. |
| Landing page builder | No landing page builder. KeyMetriq assumes you already have a website and instruments it instead. | Moby Landing Pages on Automate and Enterprise: AI-built, Shopify-native pages. Not on Free or Foundation. |
| Automation | ||
| Visual automation builder | Not yet - on the roadmap. One-step rules cover the common cases today: form actions (tag, notify, create a task, auto-reply), reminders and follow-ups around a booked call, and launch rules that open a task or post to the launch's Slack channel when a sale lands. | Automation for operators, on Automate and up: Moby Automations run scheduled checks and reports, and Moby Actions pause ads or adjust budgets within your approval settings. It can trigger a Klaviyo flow; it does not send the email itself. |
| Automated email sequences | Not yet - on the roadmap alongside the automation builder. | No email sequences. Email lives in the tools Triple Whale connects to. |
| Analytics & reporting | ||
| Revenue reporting | Measured from your real sales data, refunds included. Dashboards display; KeyMetriq reconciles. | Real-time revenue, ad spend and net profit from your store, ad accounts and the costs you enter (cost of goods, shipping, payment fees). Refunds are a metric of their own, and the help center notes that Amazon sales and subscription order revenue do not deduct them. |
| Campaign attribution | Per-contact campaign attribution across platforms, tied to real orders (Growth). Clicks from ActiveCampaign, Kit, and MailerLite sends arrive as identified visitors. | The core product: Triple Pixel with first- and last-click models on Free, multi-touch models and configurable windows on Foundation and up, and incrementality testing and marketing mix modeling on Enterprise (Compass). |
| A/B testing | Page-variant experiments with clear verdicts: keep running, not enough data yet, or promote the challenger, automatically if you choose. Email subject-line splits: not yet. | Incrementality and geo-lift tests measure whether ad spend created extra sales (Enterprise, or the Compass add-on). No page-variant or email split testing. |
| On-site behavior tracking | Website widget, attention maps and visitor paths on your real pages, and video watch tracking on YouTube, Vimeo, and Wistia (Growth). | Triple Pixel tracks store visitors across devices, with basic website analytics on every plan; path and funnel analysis, custom events, site search and page speed come with the Conversion add-on, included on Automate and Enterprise. No attention maps or video watch tracking. |
| Bank reconciliation and receipts | Bank and card statement reconciliation, AI receipt matching, subscriptions checked against real charges, and an accountant pack (Growth). The number you see matches the money that arrived. | No bank statement reconciliation or receipt matching. Net profit is computed from store orders, ad spend and the costs you enter, not checked against the bank. |
| AI assistant | AI weekly digest on every tier. Chat with your numbers and anomaly alerts on Growth. A business profile you fill in once gives every AI feature its context. | Moby, the AI operator, on every plan: chat and analysis on Free, a monthly usage allotment on paid plans that does not roll over, scheduled Automations and Actions on Automate, and a read-only MCP connection for outside AI tools on paid plans. |
| CRM & data | ||
| Contact profiles | One deduplicated profile per person: identity resolution across platforms, full timeline, segments, tags. | Customer segments and cohort analysis built from store orders and Triple Pixel sessions on Foundation and up, with RFM segments and syncing to ad and lifecycle platforms in the Retention add-on, included on Automate. No contact record with a timeline across email, support and bookings. |
| Sales CRM and deal pipelines | No deal pipelines. Contacts, timelines, and a shared task suite instead. | Not a CRM. No deal pipelines or contact management; segments sync out to ad and retention platforms instead. |
| Booking pages and call scheduling | Native booking pages, no scheduling tool needed: event types with your hours, buffers and intake questions, a Zoom meeting per booking, reminders and follow-up rules, move or cancel from the confirmation. Booked calls land on the contact and in the funnel, marked held, no-show or enrolled. | No booking pages or scheduling. |
| Operations | ||
| Team tasks | Kanban boards, My Week, mentions, watchers, recurring tasks. | No team task management. Moby Automations deliver scheduled reports and alerts to Slack on Automate and up. |
| Member portal and cohorts | Member portal on Scale: community, programs, cohorts, who has paid, and who watched this week's lesson. | No member portal, community, courses, or member cohorts. Cohort analysis in Triple Whale means purchase cohorts. |
| Support inbox | Shared inbox where email and texts thread into one conversation per customer. | No inbox. Gorgias and other customer service tools connect for ticket counts, response and resolution times. |
| SMS marketing | No SMS broadcasts. Two-way support texting works today, with consent enforced and STOP and START honored. | No SMS sending. SMS platforms connect as integrations, and Sonar Send can push signals into them. |
| Integrations | A curated set: Stripe, PayPal, WooCommerce, ThriveCart, SamCart, Gumroad, Kajabi, Thinkific, MailerLite, Calendly, Zoom, Gmail, Slack, Google Search Console and more. Unlimited connections on Growth. A curated catalog, not a thousand-app marketplace. | Over 60 pre-built integrations built around a Shopify, WooCommerce or BigCommerce store, with Magento and Salesforce Commerce Cloud through custom setup: ad platforms, Amazon and marketplaces, email and SMS, subscriptions, reviews, shipping, customer service, plus a Data-In API. |
| Pricing & terms | ||
| What a contact costs you | Billing counts deduplicated people. The same buyer on Stripe, your shop, and your list is one contact; detected spam counts as zero. | Priced by your brand's annual GMV band and package, not by contacts or seats; every paid plan includes unlimited users and as many stores as needed. |
| Price protection | Founding price kept for as long as your subscription remains active. | As revenue grows you are moved to the plan for your new GMV tier automatically, with advance notice. An annual prepaid plan locks the tier for that year. |
| Ways to start | Pay from day one with a 30-day money-back guarantee: walk away whole if it is not for you. No free plan. | Free plan with no commitment (10 users, 12 months of data, first- and last-click attribution). Paid plans are 12-month subscriptions billed monthly or annually with two months free. No trial or refund terms are listed on the pricing page or help center as of September 20, 2026. |
Comparison verified September 20, 2026. Spot an error? Tell us and we will fix it.
Triple Whale answers an ecommerce question: which ad brought this order, and was it profitable after cost of goods, shipping and fees? It answers with its own pixel, multi-touch models and a profit figure built from store orders and the costs you enter, and it is priced like the ad-spend tool it is: by your store's annual GMV rather than a list price.
KeyMetriq answers a different question: is the number on the screen the number that reached the bank? Revenue is measured from your real sales data across Stripe, PayPal, your cart and your course platform, refunds already counted, then reconciled against the bank statements you upload, with receipts matched to transactions. Under it sits one profile per person, which is what a coaching, course or agency business actually runs on. Dashboards display. KeyMetriq reconciles.
If you run a Shopify brand on paid ads, Triple Whale is the right kind of tool and KeyMetriq is not trying to be it. If you sell programs, courses, memberships or client work, the reverse holds.
Founding beta price, kept for as long as your subscription remains active. Full pricing and terms.
Triple Whale's own pricing page lists no dollar figures as of September 20, 2026: prices depend on your brand's annual GMV and the package, and Foundation and Automate are sold through a walkthrough call. The two figures above are the monthly rates on Triple Whale's Shopify App Store listing on the same date (annual: $2,190 and $7,490); the listing does not say which GMV band they cover, and a growing brand moves up a band automatically. Paid plans are 12-month subscriptions. From Triple Whale's public pricing pages, September 20, 2026.
Only if you are not a Shopify brand living on paid ads. Triple Whale's pixel, multi-touch attribution and profit dashboards are built for that business, and KeyMetriq does not replace them. KeyMetriq is for coaches, course creators, agencies and other small online businesses whose revenue arrives through Stripe, PayPal, a cart or a course platform, and who need every tool's view of a customer merged into one profile.
KeyMetriq's attribution is per contact and per campaign, tied to real orders (Growth): clicks from ActiveCampaign, Kit and MailerLite sends arrive as identified visitors on your site. Pixel-based attribution across Meta, Google and TikTok ad accounts is Triple Whale's territory, not KeyMetriq's.
Not as a feature. Its profit figure comes from store orders, ad spend and the costs you enter, and its help center notes that some revenue metrics, such as Amazon sales and subscription order revenue, do not deduct refunds. KeyMetriq's finance suite (Growth) reconciles revenue against the bank statements you upload and matches receipts to transactions, read-only, over your own records.
A tracking pixel and multi-touch attribution across ad channels, ad-account automation through Moby Actions, creative analysis and generation, AI-built landing pages (Automate), incrementality testing and marketing mix modeling (Enterprise), and a free plan. The table above keeps the full score.
One profile per person across every tool, bank reconciliation and receipt matching (Growth), native forms, booking pages and email broadcasts, a support inbox, team tasks, a member portal with cohorts (Scale), and published pricing by contact count with a 30-day money-back guarantee.
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Triple Whale is a trademark of its owner, which is not affiliated with KeyMetriq. Feature and pricing details come from public sources, were verified September 20, 2026, and can change after that date.